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Strong supervisors are essential to the success of a security guarding company. They are the eyes and ears in day-to-day operations for owners. Supervisors set the tone for leadership with officers.
Transitioning private security services between companies is common in the security guard industry. Most of the time, you will not be the first security service provider for your new clients.
Figuring out what does and doesn’t work in the security guard service sales process can be frustrating.
If you’ve ever felt like you are scrapping for success in selling security services, you’re not alone. Across all industries, the average closing rate for a contract is only about 19%.
Capturing people's attention is becoming increasingly difficult, and the time it takes to complete a sale is extending. Your buyers are busy, and there’s a lot of competition in the security sector. So, how do you stand out?