How to Pinpoint Your Target Market

Like most small businesses, you may be unsure of who your target market is. Or worse, you may think your core audience is everyone.
All the same great thought-provoking security content from Thinkcurity and TrackTik is now under one roof. Explore your one-stop shop for information and resources that re-imagine physical security.
Like most small businesses, you may be unsure of who your target market is. Or worse, you may think your core audience is everyone.
Now that 18 states have legalized the recreational use of marijuana, the potential for its growth has escalated more and more rapidly.
Training and certifications are becoming more and more of a hot topic among security professionals and companies alike as the sector grows.
In the security industry, sometimes seeing is believing. Which begs the question: Should a security guard company provide video monitoring?
One of the most competitive fields today is the security industry. There are many global corporations and established local companies that are hard to beat in terms of reputation and credentials.
Globally, organizations spend hundreds of billions of dollars every year to protect mission-critical digital investments and protect them from outside cyber threats.
Artificial Intelligence (AI) is being applied to many industries and applications from speech and language processing to quality control and autonomous driving. AI is the ability of a machine to make complex decisions independently based on comparing environmental input to a pre-defined data set.
Statistically, more diverse and inclusive teams get 60% better results than others. Moreover, three in four job applicants consider diversity when accepting work.
With the Holiday season always comes the frenzy of increased buying. While many retail outlets are pushing further out to minimize the rush within stores, the threats of new theft tactics are on the rise.
The role of security has always been primarily a deterrent for threats; someone or something that, by just being present, can mitigate risk.
Security technology integration is exciting. Things like touchless access control, temperature-sensitive video surveillance, and drone patrols are making headlines every day, and they are undoubtedly on the rise in terms of popularity.
Security technology is about much more than expensive gadgets, elaborate camera systems, and the latest, greatest cybersecurity tools. All these things are fun to talk about, and important, but security technology includes any technology that helps you run your business better - from bookkeeping software to security patrol robots.