6 Ways to Improve Your Security Sales Strategy

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Figuring out what does and doesn’t work in the security guard service sales process can be frustrating.
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Figuring out what does and doesn’t work in the security guard service sales process can be frustrating.
If you’ve ever felt like you are scrapping for success in selling security services, you’re not alone. Across all industries, the average closing rate for a contract is only about 19%.
Capturing people's attention is becoming increasingly difficult, and the time it takes to complete a sale is extending. Your buyers are busy, and there’s a lot of competition in the security sector. So, how do you stand out?