10 Strategies to Build Your Security Company’s Reputation

Chances are, if your reputation management isn’t as strong as it could be, you risk maintaining visibility and a level playing field when it comes to selling your company’s expertise.

Having a solid reputation management program means much more than just having a website or social media profile. A reputation management program will not only help maintain your company’s visibility in the security space, it will help you with pre-sales, educate your prospective clients about your capabilities, and position your company as experts in its field. In this webinar, we’ll show you that building and maintaining a solid reputation management program isn’t as difficult as it seems.

Evan Bloom, CEO of Fortress Strategic Communications, joins the Thinkcurity team to share insights on key tools and strategies you can implement to ensure your business reputation grows. You’ll learn about the basic components of a public relations plan, the components of a crisis communications plan, how to minimize the chance of a negative review from a disgruntled client, and the reason why a disorganized social media and blogging strategy is more hurtful than helpful.

The 10 Strategies Discussed in This Webinar

1. Perception management

2. Quality of service as a ‘manager of perception’

3. Using Appropriate Messaging

4. Partnering with Public Relations to Improve Business Objectives

5. Using Intellectual Capital

6. Managing Your Company’s Profile

7. Maintaining a Sellable Social Media Perception

8. Protecting Your Company’s Reputation

9. Overcoming Customer Complaints and Negative Perceptions

10. Using Media Power to Drive Sales

Watch the Webinar