Growing Your Security Business

Digital Marketing vs. Traditional Sales

Growing a manned security guard business in today’s economy is challenging. There’s a lot of competition and you’re often competing against national providers with huge marketing budgets. You know you need to grow your business, but could use some guidance with core things like determining a budget or deciding which channels to use. Simply put, you need a strategy and plan. In the past, you may have hired a salesperson, but did you know that there’s a more effective way of using today’s technology?

Thinkcurity is proud to team up with Jack Goldsborough, Principal at Whitehaven Advisors and John McHugh, President of Brainstorm Studio – two security industry veterans – in a webinar event you can’t afford to miss. The two speak from their combined 50 years of experience in physical and virtual Security and backgrounds in both operations and marketing. Watch now to hear from Jack and John about their experience and insights on sales vs. marketing, and which is right for your organization.

What you’ll learn:

  • How to define your strategy, objectives, and budget to achieve your goals
  • Comparing business development vs. digital marketing – the costs, ROI, and pros and cons of each
  • Supplementing your existing salesperson with digital marketing tactics
  • Measuring outcomes such as new business, retention, and recruitment

Completion of this course provides 1 CPE credit to maintain APP, CPP, and PSP credentials.

This session has been approved through ASIS Preferred CPE Provider Program and is preapproved for recertification credit. A certificate of attendance will be provided in a follow-up email. Candidates will need to provide proof of attendance when self-reporting this activity.

Thinkcurity is an ASIS Preferred CPE Provider.

Watch the Webinar

Event Details

Webinar On-demand

May 04, 2023