So even if you deeply believe your business is unique, your prospect checking out the market for a provider of security management services is probably seeing the equivalent of a huge herd of horses, with a few zebras.
Why You Need More Than a License, Uniform, and Name
To grow your security business, you need a strategy to stand out and leave an impression with your clients or prospects from two perspectives: as a business among others and as a provider of distinctive service.
Let us review what you should consider from both perspectives.
Download the Whitepaper