You know you are not the only private security company around.
According to the latest Freedonia report on the industry, there are thousands of licensed private security companies operating in North America, thousands more in Europe according to COESS, and uncounted others in the rest of the world. So even if you deeply believe your business is unique, your prospect checking out the market for a provider of security management services is probably seeing the equivalent of a huge herd of horses, with a few zebras.
Why You Need More Than a License, Uniform, and Name
To grow your security business, you need a strategy to stand out and leave an impression with your clients or prospects from two perspectives: as a business among others and as a provider of distinctive service.
Let us review what you should consider from both perspectives.